Kenworth MASKA: Redefining the Road with Passion
At every step, we put our expertise to work for your needs, with a steadfast commitment to delivering fast, efficient service that meets your expectations.
MASKA
in brief
- A family-owned and people-first company
- An experienced team active in the field
- Located across the South Shore of Montreal, Mauricie, Estrie, Quebec City, Beauce, and Saguenay
- Over 130 service bays throughout Quebec
- Close to highways with easy access
- SAAQ inspections by our certified team
- Large parking areas suited for heavy trailers
- Turnkey service: from purchase to maintenance
- Over 45 trucks for parts and accessories delivery
- A vast inventory of parts for all brands
- Mobile Unit Service
Our Story
A Family Legacy Fueled by Vision
In 1950, Aurel Letendre founded Maska Auto Electric, a small auto electrical workshop in Saint-Hyacinthe. Growth came quickly: Ressorts Maska was established in 1954, followed by Centre du Ressort T-R in 1959. Driven by the second generation, the company expanded through several acquisitions and transformations, including the founding of Camions Maska in 1989, which became a prominent Kenworth dealership in Quebec by 1990.
A Strong Brand, Focused on the Future
The 2000s marked a period of sustained growth, with new branches, SAAQ mandates, two North American “Dealer of the Year” titles, and the acquisition of Kenworth Quebec. MASKA emerged as a major player in the heavy truck industry in Canada. In 2023, the third generation took the wheel, redefining the company’s identity. New name, same DNA: MASKA continues to evolve, driven by passion, excellence, and teamwork.
Our Story
Since 1954, MASKA has moved forward with passion and boldness. Discover the key moments that have shaped our identity.
1954
Founding of Ressorts Maska.
1959
Founding of Centre du Ressort Trois-Rivières.
1964
Ressorts Maska relocates to Laurier Boulevard in Saint-Hyacinthe.
1987
In April, Roger and Pierre Letendre join forces to acquire Palmar Inc., a major heavy vehicle parts distributor based in Montreal.
1989
In September, Pierre Letendre acquires Garage Raygo in La Présentation, then a Navistar dealership. The company becomes Camions Maska Inc.
1990
Camions Maska Inc. becomes a Kenworth dealership. To better reflect its affiliation with the manufacturer, the company officially adopts the name Kenworth Maska.
1996
Roger and Pierre Letendre sell Palmar Inc., which had grown to nine locations across Quebec and the Maritimes.
2010
Kenworth Maska is granted the entire South Shore of Montreal territory.
2011
Construction begins on a new branch in Saint-Mathieu-de-Laprairie.
2012
Official opening of the Saint-Mathieu-de-Laprairie branch.
2013
Expansion of this same branch: following the awarding of the SAAQ mandate, 8 new service bays are added, bringing the total to 18.
2014
Expansion of the La Présentation branch. Following the SAAQ mandate, 6 new service bays are added, for a total of 19.
2016
Completion of renovation and office expansion work at La Présentation to accommodate a growing team.
2017
Opening of the 3rd branch: Kenworth Maska Sherbrooke, in the Deauville area of Estrie. It starts with 10 service bays.
2018
In December, a TRP Maska parts branch opens in Boucherville’s industrial park.
2019
In February, Kenworth Maska receives the prestigious "Dealer of the Year 2018" award in San Diego, chosen from among 92 groups totaling 411 branches across North America — a first for a Quebec-based dealership.
2021
In May, acquisition of the Kenworth Mauricie Maintenance and Repair Center in Shawinigan.
2022
In June, Kenworth Maska acquired Kenworth Québec, adding four branches and 50 service bays to its network.
2023
Kenworth Maska wins the “Dealer of the Year 2022” award for the second time — the highest distinction awarded to a Kenworth dealership in North America.
2025
Opening of a 12th branch, TRP MASKA in Drummondville.
